Social Media Marketing Consultancy
Main contact
Timeline
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September 24, 2017Experience start
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July 21, 2017Midway Check In
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October 9, 2017Project Scope Meeting
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November 30, 2017Experience end
Timeline
-
September 24, 2017Experience start
-
July 21, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
October 9, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 30, 2017Experience end
Experience scope
Categories
Communications Marketing strategySkills
design & multimedia marketing strategy social media social media marketing teamworkStudent-consultants will analyze (or create) your organization's social media strategy and make recommendations for improvement, based on your goals.
Students
Phase 1 Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with your organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit a detailed Social Media Plan including strategy and recommendations. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.
Optional: Students can also implement some of the changes they suggest, and/or provide you with sample pieces of content.
Project timeline
-
September 24, 2017Experience start
-
July 21, 2017Midway Check In
-
October 9, 2017Project Scope Meeting
-
November 30, 2017Experience end
Timeline
-
September 24, 2017Experience start
-
July 21, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
October 9, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 30, 2017Experience end
Project examples
Beginning this September, 40 Communications students in groups of five will spend over 800 hours analyzing your organization's social media strategy and compiling recommendations to meet your marketing objectives.
Student-consultants will provide a strong Social Media Plan, which will help:
- Provide rich customer experiences
- Increase website traffic
- Gain valuable customer insights
The plan will outline how to build on what your organization is currently doing or, if you are not using social media, it will be a comprehensive start-up plan. The plan will include tools, a content calendar, content examples, hashtags, etc for each for each social media platform: Twitter; Instagram; Snapchat; and Facebook.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
September 24, 2017Experience start
-
July 21, 2017Midway Check In
-
October 9, 2017Project Scope Meeting
-
November 30, 2017Experience end
Timeline
-
September 24, 2017Experience start
-
July 21, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
October 9, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 30, 2017Experience end