University of Saskatchewan
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Agribusiness Marketing Management

AREC 347
Closed
University of Saskatchewan
University of Saskatchewan
University of Saskatchewan - College of Agriculture and Bio-resources Saskatoon, Saskatchewan, Canada
Eric Micheels
Eric Micheels
Associate Professor
(1)
2
General
  • Undergraduate; 2nd year, 3rd year, 4th year
  • 60 students; teams of 4
  • 40 hours per student
  • Dates set by experience
  • Students self-assign
Preferred companies
  • 1/1 project matches
  • Anywhere
  • Academic experience
  • Sole proprietorship, Family owned, Small to medium enterprise
  • Agriculture, Any, Food & beverage, Liquor, wine & spirits, Marketing & advertising
Categories
Marketing Marketing analytics Data visualization Market research Market expansion Marketing strategy
Skills
competitive analysis business analytics marketing strategy data analysis research
Project timeline
  • September 11, 2023
    Experience start
  • December 1, 2023
    Experience end
Overview
Details

Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Saskatchewan to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course focus on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing for the agribusiness firm. Topics include the agricultural and agribusiness marketing environment, managing marketing channels, measuring and monitoring market targets for products/services, and the metrics utilized by marketing managers. The marketing activities of Saskatchewan's agribusinesses will be examined.

Student skills
Competitive analysis, Business analytics, Marketing strategy, Data analysis, Research
Deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Identify and critically analyse competitive behaviour of firms producing and selling agri-food products and services.
  • Identify ways in which customers may differ and describe ways in which customers change.
  • Examine how internal and external environment influences marketing decisions made by the firm.
  • Organize data to make meaningful insights relating to marketing strategy.
  • Use data to analyse marketing performance.
  • Construct meaningful customer segments using real-world and simulated data.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide relevant information/data as needed for the project.

How is your project relevant to the course?

Provide an opportunity for students to present their work and receive feedback.