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Agribusiness Marketing Management
AREC 347
Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Saskatchewan to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program/course focus on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing for the agribusiness firm. Topics include the agricultural and agribusiness marketing environment, managing marketing channels, measuring and monitoring market targets for products/services, and the metrics utilized by marketing managers. The marketing activities of Saskatchewan's agribusinesses will be examined.
Agribusiness Marketing Management
AREC 347
Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Saskatchewan to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program/course focus on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing for the agribusiness firm. Topics include the agricultural and agribusiness marketing environment, managing marketing channels, measuring and monitoring market targets for products/services, and the metrics utilized by marketing managers. The marketing activities of Saskatchewan's agribusinesses will be examined.