Startup Strategy Project

Project Scope Fortify is seeking groups of 2-4 students that are self-motivated and enthusiastic to take on a new project. They are not afraid of a constantly changing environment and are not afraid to communicate when in need of clarification, help, etc. Little bets are “breakthrough ideas emerge from small discoveries”. Fortify is looking for a long-term implementation plan for these little bets that will get us to the overall destination. Focus: Create a continuous plan for the development of Fortify with a focus on the expansion on the previous little bets with a focus on how COVID-19 is impacting the food supply chain. Develop a go-to-market strategy for new products or services Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of branding or communication strategy. Goal: Obtain a strategic plan variable to environmental changes that makes Fortify competitive in the industry and attractive to consumers to choose a healthier lifestyle Deliverable A progress report via a presentation mid-way through the semester that summarizes findings, research, and ideas An in-depth analysis of suggested business model for the progression of the little bets A compilation of the resources used to arrive at the suggested model What Fortify will provide Fortify will provide a dedicated contact who is available to to answer periodic questions via email and set up video calls for check-ins. Fortify will be available for an initial call with the professor to initiate a relationship and confirm the scope of the project. Fortify will provide any pertinent information or company documentation needed for the project.