Social Media Engagement and App Promotion Strategy

ConSoul Inc aims to enhance its digital presence by increasing its social media followers and boosting app downloads. The project focuses on developing a comprehensive strategy that leverages current social media trends and user engagement techniques. Learners will analyze ConSoul Inc's existing social media platforms to identify strengths and areas for improvement. They will research successful strategies used by similar companies and apply classroom knowledge of digital marketing to create a tailored plan. The goal is to create a cohesive strategy that aligns with ConSoul Inc's brand identity and effectively engages the target audience. This project provides an opportunity for learners to apply their understanding of social media analytics, content creation, and digital marketing strategies in a real-world context.

Growth Marketing Intern

Project Overview: This project offers an opportunity for students to develop and execute a targeted marketing campaign to support Consoul’s pilot program. Students will focus on a specific campaign with a clear start and end point, learning to apply marketing concepts to real-world scenarios. The goal is to increase awareness and drive participation in the pilot program while providing a structured and manageable experience for the learner. Learning Objectives: Understand and apply market research techniques to identify target audiences. Develop persuasive marketing materials tailored to specific goals. Execute and analyze a focused marketing campaign from start to finish. Gain hands-on experience with campaign performance metrics and optimization strategies. Key Tasks: Market Research: Conduct targeted research to identify the best channels for reaching potential participants in the pilot program. Content Creation: Develop specific marketing materials, including a landing page draft, a series of three email templates, and one week of social media posts. Campaign Execution: Design and launch a mini-campaign focusing on a single channel (e.g., LinkedIn or email) and track its performance. Performance Analysis: Compile a summary report with key insights and recommendations for future campaigns.

Boosting Marketing for Consoul

The main objective of this project is to increase awareness and participation in Consoul’s pilot program by refining messaging, generating leads, and optimizing the sign-up process. This project aims to position Consoul as a must-have tool for employers and drive measurable engagement with decision-makers.

Proactive AI Integration for ConSoul App

ConSoul Inc aims to enhance its existing application by transitioning from a reactive generative AI model to a proactive AI agent. The current app responds to user inputs, but the goal is to anticipate user needs and provide suggestions or actions before being prompted. This project involves understanding the existing app architecture, identifying key areas where proactive AI can add value, and designing an AI agent that can predict user behavior or preferences. The team will explore various AI models and techniques to implement this proactive functionality. The project will provide learners with an opportunity to apply their knowledge of AI, machine learning, and app development in a real-world scenario, focusing on enhancing user experience through intelligent automation. - Analyze the current app's AI capabilities and user interaction patterns. - Research and propose suitable AI models for proactive behavior. - Design and prototype an AI agent that integrates seamlessly with the existing app. - Test the AI agent's performance and user impact.